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Welcome

Marketing Strategy Leadership

Marketing Strategy Leadership

Marketing Strategy LeadershipMarketing Strategy LeadershipMarketing Strategy Leadership

Get to know me!

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Solutions oriented, experienced, & passionate about winning!

About Me

My Experience

A degree in Economics is exactly how a marketing guru should start.  My marketing experience is enhanced by also having a Black Belt in Six Sigma...  You see, I am solution driven by analytics, strategy, and problem solving.  I began in Marketing Research (Quantitative, Qualitative, and Secondary Research), then moved on to Branding, Advertising, Customer Experience, Product Marketing, and Digital Marketing. I have worked with Fortune 50 companies, as well as, small companies developing simple and repeatable processes in marketing to make them a success.

Marketing Skillset

I possess a sharp eye for profitable solutions - who in marketing will say that?  I have the ability to firmly dissect the who and why a company is, where they are going, analyze data from software such as SEMRush, HubSpot, Google Analytics, Adwords, Salesforce, and others...then translate it into a vision.  I understand the customer experience and craft a better story.  I am exceptional at leading others and work well under pressure. My strong interpersonal skills and experience are worth their weight in gold.

Strategic Skillset

They say Critical Thinking can be taught.  I disagree.  I am a gifted problem solver, because I see the 30,000 foot view concurrently with individual 30 foot views.  I see the potential for how the world should exist (the vision), I create a framework to operate within, see how the pieces of the puzzle form a symbiotic relationship, assert great decision making, stay flexible to opportunities, use passion when needed, and patiently seek opportunities to create win-win scenarios.

Leadership Skillset

In 25 years, you see a lot.  The benefit of my experience is wisdom - I've done just about everything at least twice!  I have taken calculated risks and both lost and won.  Each experience builds on the previous one and has made me an outstanding leader.  I can clearly and succinctly articulate to the team the importance of the organization's goals, tasks, and why/how it is necessary to buy-in.  I know when to push through motivation, delegating, positive reinforcement, developing trust, expanding creativity, accessing feedback, and being bottom-line responsible.

My Goals

I want to align myself with a company I believe in and where I can create positive change.  I am very outgoing (a real Brand Ambassador), however, I am also analytically focused and my passion shows in what I do.  I am always looking to learn more and am open to taking on challenging projects.  I seek the opportunities to crystalize a compelling positive vision, set higher goals, mutually succeed, innovate, mentor, and learn something new.